Objective
To work for a news organization.
Experience
Ventura County Star
Reporter, Editor, Digital Content Producer — October 2013 - January 2019
Edited and published daily content to The Star’s website and approved pages for print on deadline. Analyzed metrics daily to curate and produce content for The Star’s online audience. Wrote breaking news stories and sent push alerts. Worked with editors and reporters to optimize stories and headlines for SEO. Created interactive data visualizations, infographics and maps to help readers engage with stories and increase time on site. Managed The Star’s social media platforms and grew their audience. Produced videos for use on vcstar.com, Facebook, Twitter and Instagram. Worked with editors and reporters to brainstorm story ideas and their presentation. Moderated comments on the website and social media platforms. Helped produce live storytelling shows and a history podcast with a team.
BargainBabe.com
Writer, Social Media Coordinator, Ads Manager – June 2010 - October 2013
Blogged about saving money and current events that affected reader’s pocketbooks. Responsible for publishing daily content on deadline. Managed Bargain Babe’s social media outlets and increased Twitter and Facebook followers. Achieved the highest advertising revenue in the history of the site.
L.A. Daily News
Contributor – May 28, 2011
Produced an editorial about the uncertainty of graduating in a tough economy.
Daily Sundial
Editor in Chief – May 2010 - May 2011
Led editors and reporters to produce award-winning online and print content. Oversaw all editorial and multimedia content. Supervised editorial staff and art department, including nightly production of print edition. Represented the media outlet on campus.
News Editor – January 2010 - May 2010
Responsibilities included developing story ideas, delegating assignments to reporters and editing content. Worked closely with photo editor, art director and online editor to coordinate content for print and online. Designed front page and inside news content; wrote headlines, captions and proofed pages on deadline.
Staff Reporter – September 2009 - December 2009
Covered the green beat and blogged about green issues in The CSUN Footprint. Assignments in different areas included hard news stories, features and reviews. Produced multimedia content such as video and slideshows to accompany stories.
El Nuevo Sol
Staff Reporter – February 2009 - May 2010
Covered issues affecting Latinos in Los Angeles County. Stories where written in both Spanish and English, and presented in different multimedia formats. Created El Nuevo Sol’s Eco•conscious blog where I blogged about environmental issues.
KCSN Radio
Writer – January 2009 - May 2009
Produced news stories for KCSN’s Morning Update. Used wire copy to write broadcast stories.
Education
California State University, Northridge
Graduated cum laude May 2011
Bachelors of Arts, Journalism with minor in Spanish Language Journalism
Santa Monica College December 2007
Associate in Arts, Broadcast Programming
Santa Monica High School May 2002
Skills
References
Available upon request.
To work for a news organization.
Experience
Ventura County Star
Reporter, Editor, Digital Content Producer — October 2013 - January 2019
Edited and published daily content to The Star’s website and approved pages for print on deadline. Analyzed metrics daily to curate and produce content for The Star’s online audience. Wrote breaking news stories and sent push alerts. Worked with editors and reporters to optimize stories and headlines for SEO. Created interactive data visualizations, infographics and maps to help readers engage with stories and increase time on site. Managed The Star’s social media platforms and grew their audience. Produced videos for use on vcstar.com, Facebook, Twitter and Instagram. Worked with editors and reporters to brainstorm story ideas and their presentation. Moderated comments on the website and social media platforms. Helped produce live storytelling shows and a history podcast with a team.
BargainBabe.com
Writer, Social Media Coordinator, Ads Manager – June 2010 - October 2013
Blogged about saving money and current events that affected reader’s pocketbooks. Responsible for publishing daily content on deadline. Managed Bargain Babe’s social media outlets and increased Twitter and Facebook followers. Achieved the highest advertising revenue in the history of the site.
L.A. Daily News
Contributor – May 28, 2011
Produced an editorial about the uncertainty of graduating in a tough economy.
Daily Sundial
Editor in Chief – May 2010 - May 2011
Led editors and reporters to produce award-winning online and print content. Oversaw all editorial and multimedia content. Supervised editorial staff and art department, including nightly production of print edition. Represented the media outlet on campus.
News Editor – January 2010 - May 2010
Responsibilities included developing story ideas, delegating assignments to reporters and editing content. Worked closely with photo editor, art director and online editor to coordinate content for print and online. Designed front page and inside news content; wrote headlines, captions and proofed pages on deadline.
Staff Reporter – September 2009 - December 2009
Covered the green beat and blogged about green issues in The CSUN Footprint. Assignments in different areas included hard news stories, features and reviews. Produced multimedia content such as video and slideshows to accompany stories.
El Nuevo Sol
Staff Reporter – February 2009 - May 2010
Covered issues affecting Latinos in Los Angeles County. Stories where written in both Spanish and English, and presented in different multimedia formats. Created El Nuevo Sol’s Eco•conscious blog where I blogged about environmental issues.
KCSN Radio
Writer – January 2009 - May 2009
Produced news stories for KCSN’s Morning Update. Used wire copy to write broadcast stories.
Education
California State University, Northridge
Graduated cum laude May 2011
Bachelors of Arts, Journalism with minor in Spanish Language Journalism
Santa Monica College December 2007
Associate in Arts, Broadcast Programming
Santa Monica High School May 2002
Skills
- Fluent in Spanish.
- Familiar with traditional news reporting methods and AP style, as well as new media and multimedia storytelling techniques.
- Proficient in Microsoft Windows and Macintosh operating systems.
- Proficient in social media platforms including Facebook, Twitter, Instagram and Snapchat.
- CMS proficiency: Ellington, Clickability, Presto, Presto Next, Wordpress, Saxo, and Newsgate
- Software skill set: Final Cut Pro, iMovie, Garage Band, Adobe InDesign, Photoshop.
- Web Analytics: Chartbeat, Google Analytics, Omniture
- SEO tools: Google Keyword Tool and Google Trends
- Others: ScribbleLive, Animoto, RebelMouse, Wochit, Urban Airship, Slack, Brightcove
References
Available upon request.